Magic Hour

How a niche skincare startup 3×’d their sales using AI and a $0 content budget

The context

Magic Hour had a glowing product line and a loyal trickle of customers — but no content plan, no in-house marketer, and no spare cash for paid ads. What they did have was a brilliant founder, a dreamy aesthetic, and a product people genuinely loved.

What they didn’t have?


✢  A clear message.
✢  A repeatable content system.
✢  A clue how to show up on TikTok.

That’s where we came in.

The problem

Like most founder-led brands, they were stuck saying too much — and not enough — at the same time. No consistent messaging, no clear content angles, and a case of “post it and hope” whenever they remembered to show up online.

They needed:

  • Strong positioning for a saturated space

  • Repeatable content themes

  • A way to make TikTok work without being on camera 24/7

Our solution

We built them an AI-assisted content system that turned scraps of founder insight into bingeable, on-brand short-form videos — all powered by smart prompts and zero burnout.

What we delivered:

✴ Brand voice calibration + product positioning

✴ AI prompt bank tailored to skincare content + trend adaptation

✴ Weekly TikTok content planner with scroll-stopping hooks

✴ Automated script-writing workflow + caption system

✴ Launch-week glow-up content schedule

The numbers that made us scream

Here’s what we achieved with Sara.

180k

views in a week

12

organic influencer collabs

3x

monthly sales

And most importantly?
They finally had a content system that worked when they weren’t online.

In their words:

“We thought we needed a marketing budget. What we actually needed was Fluros. Maya and Kai helped us clarify our message, show up consistently, and make TikTok fun — and profitable. We’re still using the same system 3 months later.”

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